In Ch. 6 of Mobile Marketing, they discuss the basic steps it takes to set up your very own mobile marketing scheme.
mCoupons, or Mobile Coupons, are a huge hit overseas in Europe but struggle to catch on in America due to the availability of Retail Stores.
The book also describes the different ways to start mobile couponing.
1.Text Message opt-in
2. Invitation opt-in
3. Online opt-in
4. Point of Sale opt-in
5. phone call opt-in
6 Email opt-in
7. Microblogging opt-in
